Data-driven Change for Multi-Channel Business


The retail industry is witnessing significant change. Customer-centric and data-driven pioneers are growing fast by

having deep customer understanding and using it to drive every day decisions. Their improved services become

the new market standard and the new benchmark.


The customers expectations set the benchmark, and the Retailers work to meet and beat the benchmark otherwise face dissatisfied customers. As the benchmark is raised daily, change becomes inevitable for Retailers.


Retailers above the benchmark benefit from market advantage (bigger margins, market share, new customers) and continuous products and service improvement, while those below the benchmark face shrinking margins and lose customers.


In this case, one of the important question is: What are the data-centric retailers doing to beat the benchmark?


incuda provides more insights to this and our approach to enable Retailers to reach and beat the benchmark faster.


To get a full insights, download the incuda Data-driven change for multi-channel business.


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